PERSPEKTIF KARYAWAN PERBANKAN PADA KOMUNIKASI INTERNAL DENGAN TWO-WAY SYMMETRICAL COMMUNICATION DAN INTERNAL MARKETING

Angeline, Mia (2013) PERSPEKTIF KARYAWAN PERBANKAN PADA KOMUNIKASI INTERNAL DENGAN TWO-WAY SYMMETRICAL COMMUNICATION DAN INTERNAL MARKETING. Jurnal Humaniora, 04 (01). ISSN 2087-1236

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Abstract

The article investigates the internal communication in the two branches of foreign banks in Kelapa Gading from the perspectives of two-way symmetrical communication and internal marketing. The second problem investigated is the effectiveness of the use of email as a means of internal communication. Data were collected through interviews and literature. The results showed that the perception of employees not in accordance with the concept of two-way communication and internal marketing, but this policy has led the organization to these concepts. In the use of email, employee perceptions still see that the email is an effective internal communication media despite having many weaknesses.

Item Type: Article
Additional Information: 4_Volume 04 / Nomor 01 / April 2013_PERSPEKTIF KARYAWAN PERBANKAN PADA KOMUNIKASI INTERNAL DENGAN TWO-WAY SYMMETRICAL COMMUNICATION DAN INTERNAL MARKETING
Subjects: LANGUAGES
Divisions: ?? journal_34_4_Volume-04-Nomor-01-April-2013 ??
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:54
Last Modified: 03 Jul 2014 20:03
URI: http://eprints.binus.ac.id/id/eprint/30906

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