STRATEGI BAURAN PEMASARAN DI AGROWISATA BUANA AMETHA SARI

Fitricia Pasaribu, Nami (2013) STRATEGI BAURAN PEMASARAN DI AGROWISATA BUANA AMETHA SARI. Jurnal Binus Business Review, 04 (02). ISSN 2087-1228

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Abstract

Object of this research is Agrowisata Buana Amertha Sari, Bali. Limitation on this study is marketing mix, especially on product and promotion. Coffee is the main comodity in Agrowisata Buana Amertha Sari, while promotion is conducted through words of mouth method and in cooperation with local guides. Agrowisata Buana Amertha Sari uses website to promote its products. Within this research, it is expected the use of social media Facebook and Twitter could make contribution in boosting the recognition to global customers. This research is qualitative using interview and observation at one time in May 2013.

Item Type: Article
Additional Information: 31_Volume 04 / Nomor 02 / November 2013_STRATEGI BAURAN PEMASARAN DI AGROWISATA BUANA AMETHA SARI
Subjects: ?? subjectjournal_31 ??
Divisions: ?? journal_33_31_Volume-04-Nomor-02-November-2013 ??
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:54
Last Modified: 03 Jul 2014 19:56
URI: http://eprints.binus.ac.id/id/eprint/30945

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