STRATEGI PEMASARAN GLOBAL DI PASAR INDONESIA

Simbolon, Freddy (2013) STRATEGI PEMASARAN GLOBAL DI PASAR INDONESIA. Jurnal Binus Business Review, 04 (01). ISSN 2087-1228

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Abstract

Globalization is a new challenge for companies in the implementation of marketing strategy. Due to globalization, companies are required to compete with world class companies that have large capital and higher quality products. Indonesia currently becomes the market target for global companies to enjoy huge profits, while the Indonesian companies lost the competition. This study aims to obtain global marketing strategy for Indonesian companies in Indonesian market. Research method used is descriptive analisys. Merger between adaptation of marketing strategies and standard marketing strategy is appropriate strategy in Indonesian market.

Item Type: Article
Additional Information: 4_Volume 04 / Nomor 01 / May 2013_STRATEGI PEMASARAN GLOBAL DI PASAR INDONESIA
Subjects: LANGUAGES
Divisions: ?? journal_33_4_Volume-04-Nomor-01-May-2013 ??
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:54
Last Modified: 03 Jul 2014 19:56
URI: http://eprints.binus.ac.id/id/eprint/30949

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