THE IMPORTANCE OF PACKAGING ATTRIBUTES OF TAKE-OUT FOOD: A CONJOINT ANALYSIS APPROACH

Lestari Widaningrum, Dyah (2013) THE IMPORTANCE OF PACKAGING ATTRIBUTES OF TAKE-OUT FOOD: A CONJOINT ANALYSIS APPROACH. Jurnal Inasea, 14 (02). ISSN 1411-9129

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Abstract

This research aimed to investigate the importance of take-out food packaging attributes, using conjoint analysis approach among consumers of take-out food products in Jakarta, Indonesia. The conjoint results indicated that perception about packaging materials (such as paper, plastic, and polystyrene foam) took the most important role in overall consumer perception. The clustering results showed that there were strong segmentations for take-out food packaging material considered most important by consumers. Some consumers were mostly oriented to the colour of packaging, while some concerned on packaging shape and packaging information. Segmentation variables based on packaging response could provide very useful information to maximize image of products through the packages impact.

Item Type: Article
Additional Information: 9_Volume 14 / Nomor 02 / October 2013_THE IMPORTANCE OF PACKAGING ATTRIBUTES OF TAKE-OUT FOOD: A CONJOINT ANALYSIS APPROACH
Subjects: Industrial Engineering
Divisions: ?? journal_7 _9_Volume-14-Nomor-02-October-2013 ??
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:54
Last Modified: 03 Jul 2014 19:52
URI: http://eprints.binus.ac.id/id/eprint/30974

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