MENINGKATKAN NIAT PEMBELIAN PADA WEBSITE PT TRAVELICIOUS INDONESIA

Hamdan, Hamdan (2014) MENINGKATKAN NIAT PEMBELIAN PADA WEBSITE PT TRAVELICIOUS INDONESIA. Jurnal The Winners, 15 (01). ISSN 1412-1212

Full text not available from this repository.
Official URL: http://library.binus.ac.id/Collections/journal_det...

Abstract

Today, the use of technology in the world of business is no longer considered uncommon. Technology and Internet are rapidly growing, and thus a lot of companies are now starting to see promising business opportunities via the Internet. The objective of this research is to increase purchase intention on PT Travelicious Indonesia’s website (www.Travelicious.co.id) in order to make the company survive and ready to face the competition by increasing customer’s purchase intention. This research analyzed the effect of website quality and perceived quality on brand image and its impact on Purchase Intention at PT Travelicious Indonesia. The methodology of this research is Path Analysis. The result of the research reveals that there is a positive and significant influence between website quality and perceived quality towards brand image and its impact on purchase intention.

Item Type: Article
Additional Information: 12_Volume 15 / Nomor 01 / March 2014_MENINGKATKAN NIAT PEMBELIAN PADA WEBSITE PT TRAVELICIOUS INDONESIA
Subjects: Economic, Business, Management and Information System
Divisions: ?? journal_15_12_Volume-15-Nomor-01-March-2014 ??
Depositing User: Mr. Super Admin
Date Deposited: 27 Apr 2015 18:23
Last Modified: 27 Apr 2015 18:23
URI: http://eprints.binus.ac.id/id/eprint/31487

Actions (login required)

View Item View Item