ANALISIS PENGARUH IKLAN, REFERENCE GROUP DAN PSIKOLOGI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN KOSMETIK SERTA IMPLIKASINYA TERHADAP OPERATIONAL EXCELLENCE (STUDI KASUS : KONSUMEN PT. MUSTIKA RATU, TBK)

EFHI, EFHI (2009) ANALISIS PENGARUH IKLAN, REFERENCE GROUP DAN PSIKOLOGI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN KOSMETIK SERTA IMPLIKASINYA TERHADAP OPERATIONAL EXCELLENCE (STUDI KASUS : KONSUMEN PT. MUSTIKA RATU, TBK). Undergraduate thesis, BINUS.

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Abstract

ANALISIS PENGARUH IKLAN, REFERENCE GROUP DAN PSIKOLOGI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN KOSMETIK SERTA IMPLIKASINYA TERHADAP OPERATIONAL EXCELLENCE (STUDI KASUS : KONSUMEN PT. MUSTIKA RATU, TBK) - Iklan, reference group, psikologi, keputusan pembelian, operational excellence

Item Type: Thesis (Undergraduate)
Additional Information: 2009-1-00328-MN
Subjects: CONSUMER BEHAVIOR
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:08
Last Modified: 11 Jan 2012 20:08
URI: http://eprints.binus.ac.id/id/eprint/3319

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