Consumption and Counterfeits: The Role of Brand Familiarity, Perceived Quality and Anticipated Regrets

Anggraeni, Adilla (2016) Consumption and Counterfeits: The Role of Brand Familiarity, Perceived Quality and Anticipated Regrets. In: LVMH-SMU Luxury Research Conference 2016, 20-21 June 2016, Singapore Management University.

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Item Type: Conference or Workshop Item (Paper)
Subjects: BRAND IMAGE
BRAND IDENTITY
Depositing User: - Anindito
Date Deposited: 22 Nov 2017 08:36
Last Modified: 24 Sep 2018 02:53
URI: http://eprints.binus.ac.id/id/eprint/33653

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