The Effect of Country of Origin Service Quality and Brand Redeployment after M&A:The Case of Tiger Air-Mandala Airline

Anggraeni, Adilla (2016) The Effect of Country of Origin Service Quality and Brand Redeployment after M&A:The Case of Tiger Air-Mandala Airline. International Journal of Asian Business and Information Management, 7 (1). pp. 42-55. ISSN 1947-9638

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Official URL: https://www.igi-global.com/article/the-effect-of-c...
Item Type: Article
Subjects: BRAND EFFECT
Depositing User: - Anindito
Date Deposited: 22 Nov 2017 08:47
Last Modified: 22 Nov 2017 08:47
URI: http://eprints.binus.ac.id/id/eprint/33654

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