The influence of website quality, brand awareness and perceived product quality on purchase intention of video games online store

Gautama So, Idris (2016) The influence of website quality, brand awareness and perceived product quality on purchase intention of video games online store. In: Proceedings of the 2015 International Conference on Technology, Informatics, Management, Engineering and Environment, TIME-E 2015, 7 - 9 September 2015, Samosir Island, Toba Lake.

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Official URL: http://ieeexplore.ieee.org/document/7389743/
Item Type: Conference or Workshop Item (Paper)
Subjects: WEB SITES
BRAND AWARENESS
Depositing User: - Anindito
Date Deposited: 05 Apr 2018 09:22
Last Modified: 05 Apr 2018 09:22
URI: http://eprints.binus.ac.id/id/eprint/33753

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