The Impact of Electronic Word-of-Mouth on Brand Image, Attitude Toward Product, Perceived Quality and Visit Intention: An Empirical Study of the Food and Beverage Industry in Jakarta

Anggraeni, Adilla (2016) The Impact of Electronic Word-of-Mouth on Brand Image, Attitude Toward Product, Perceived Quality and Visit Intention: An Empirical Study of the Food and Beverage Industry in Jakarta. In: 4th Gadjah Mada International Conference on Economics and Business 2016, 25-26 November 2016, Yogyakarta.

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Official URL: https://feb.ugm.ac.id/
Item Type: Conference or Workshop Item (Paper)
Subjects: BRAND IMAGE
Depositing User: - Anindito
Date Deposited: 25 Sep 2018 02:23
Last Modified: 25 Sep 2018 02:23
URI: http://eprints.binus.ac.id/id/eprint/34205

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