Luxury Cosmetics Brands and Endorser's Characteristics : The Case of Generation Y Customers

Anggraeni, Adilla (2018) Luxury Cosmetics Brands and Endorser's Characteristics : The Case of Generation Y Customers. In: The 3rdInternational Conferenceon Management, Economics and Business, 21-22 Februari 2018, UMB-Jakarta.

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Official URL: http://icmeb.com/
Item Type: Conference or Workshop Item (Paper)
Subjects: ADVERTISING EFFECTIVENESS
Depositing User: - Anindito
Date Deposited: 25 Sep 2018 02:55
Last Modified: 25 Sep 2018 02:55
URI: http://eprints.binus.ac.id/id/eprint/34207

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