Designing Competitive Loyalty Programs: How Types of Program Affect cCstomer Equity

Furinto, Asnan (2009) Designing Competitive Loyalty Programs: How Types of Program Affect cCstomer Equity. Journal of Targeting, Measurement and Analysis For Marketing, 17 (4). pp. 307-319. ISSN 0967-3237

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Official URL: https://link.springer.com/journal/41495
Item Type: Article
Subjects: MARKETING STRATEGY
CUSTOMER LOYALTY
Depositing User: - Anindito
Date Deposited: 02 Dec 2019 07:25
Last Modified: 02 Dec 2019 07:25
URI: http://eprints.binus.ac.id/id/eprint/35074

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