Furinto, Asnan (2009) Designing Competitive Loyalty Programs: How Types of Program Affect cCstomer Equity. Journal of Targeting, Measurement and Analysis For Marketing, 17 (4). pp. 307-319. ISSN 0967-3237
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Vol 17 No 4 Dec 2009_Designing Competitive.pdf Download (191kB) | Preview |
Official URL: https://link.springer.com/journal/41495
| Item Type: | Article |
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| Subjects: | MARKETING STRATEGY CUSTOMER LOYALTY |
| Depositing User: | - Anindito |
| Date Deposited: | 02 Dec 2019 07:25 |
| Last Modified: | 02 Dec 2019 07:25 |
| URI: | http://eprints.binus.ac.id/id/eprint/35074 |
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