Similarity "Designing Competitive Loyalty Programs: How Types of Program Affect Customer Equity"

Furinto, Asnan (2009) Similarity "Designing Competitive Loyalty Programs: How Types of Program Affect Customer Equity". Springer Nature.

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Official URL: https://link.springer.com/journal/41495
Item Type: Other
Subjects: MARKETING STRATEGY
CUSTOMER LOYALTY
Depositing User: - Anindito
Date Deposited: 02 Dec 2019 07:28
Last Modified: 02 Dec 2019 07:28
URI: http://eprints.binus.ac.id/id/eprint/35076

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