Market Share and Customer Equity Measurement using Markov Chain

Furinto, Asnan (2012) Market Share and Customer Equity Measurement using Markov Chain. MABIS Manajemen Bisnis, 11 (2). pp. 186-193. ISSN 1412-3789

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Official URL: http://www.journalmabis.org/mabis/issue/view/26
Item Type: Article
Subjects: MARKETING STRATEGY
CUSTOMER LOYALTY
Depositing User: - Anindito
Date Deposited: 04 Dec 2019 01:44
Last Modified: 04 Dec 2019 01:44
URI: http://eprints.binus.ac.id/id/eprint/35110

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