The impact of parasocial interaction toward prospective students' intention to enrol in a university and share information through electronic word-of-mouth

Meyliana, Meyliana and Hidayanto, Achmad Nizar and Sablan, Bruno and Budiardjo, Eko K. and Putram, Nurul M. (2020) The impact of parasocial interaction toward prospective students' intention to enrol in a university and share information through electronic word-of-mouth. International Journal of Business Innovation and Research, 21 (2). pp. 176-197. ISSN 1751-0252

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Official URL: http://www.inderscience.com/offer.php?id=104813
Item Type: Article
Subjects: PATH ANALYSIS (STATISTICS)
Depositing User: - Anindito
Date Deposited: 16 Jun 2020 16:05
Last Modified: 16 Jun 2020 16:05
URI: http://eprints.binus.ac.id/id/eprint/35886

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