The Effect of Omni Channel Marketing on the Online Search Behavior of Jakarta Retail Consumers with Theory of Planned Behavior (TPB) Approach

Riantini, Regina Eka The Effect of Omni Channel Marketing on the Online Search Behavior of Jakarta Retail Consumers with Theory of Planned Behavior (TPB) Approach. In: 2019 International Conference on Information Management and Technology (ICIMTech).

[img]
Preview
Text
The Effect of Omni Channel Marketing.pdf

Download (1MB) | Preview
Item Type: Conference or Workshop Item (Paper)
Subjects: CONSUMER BEHAVIOR
Depositing User: - Anindito
Date Deposited: 09 Nov 2020 09:40
Last Modified: 09 Nov 2020 09:40
URI: http://eprints.binus.ac.id/id/eprint/37213

Actions (login required)

View Item View Item