The effect of product attributes on the brand equity of scootermatic: Customer experience as amediating variable

Setiadi, Nugroho Juli and Puspitasari, Devi M. and EKAWATI, Lusi (2015) The effect of product attributes on the brand equity of scootermatic: Customer experience as amediating variable. International Journal of Applied Business and Economic Research, 13 (7). ISSN 0972-7302

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Item Type: Article
Subjects: BRAND EQUITY
Depositing User: - Anindito
Date Deposited: 29 Nov 2020 19:49
Last Modified: 29 Nov 2020 19:49
URI: http://eprints.binus.ac.id/id/eprint/37276

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