ANALISIS PENGARUH EXPERIENTIAL MARKETING, EMOTIONAL BRANDING, DAN BRAND TRUST TERHADAP LOYALITAS KONSUMEN PADA TOKO BUKU GRAMEDIA

OCTORA, STEFANY and ROVITA, ROVITA (2009) ANALISIS PENGARUH EXPERIENTIAL MARKETING, EMOTIONAL BRANDING, DAN BRAND TRUST TERHADAP LOYALITAS KONSUMEN PADA TOKO BUKU GRAMEDIA. Undergraduate thesis, BINUS.

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Abstract

ANALISIS PENGARUH EXPERIENTIAL MARKETING, EMOTIONAL BRANDING, DAN BRAND TRUST TERHADAP LOYALITAS KONSUMEN PADA TOKO BUKU GRAMEDIA - experiential marketing, emotional branding, brand trust, dan loyalit

Item Type: Thesis (Undergraduate)
Additional Information: 2009-1-00993-MN
Subjects: UNCATEGORIZED
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:10
Last Modified: 11 Jan 2012 20:10
URI: http://eprints.binus.ac.id/id/eprint/3916

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