ANALISIS PENGARUH BRAND TRUST DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK PRIVATE LABEL DAN DAMPAKNYA TERHADAP BRAND LOYALTY (CASE STUDY CUSTOMER MEMBER DAN NON MEMBER HYPERMART CABANG DAAN MOGOT)

JALU TASRIHANTO, MUHAMMAD and PRABOWO, ADITYA (2009) ANALISIS PENGARUH BRAND TRUST DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK PRIVATE LABEL DAN DAMPAKNYA TERHADAP BRAND LOYALTY (CASE STUDY CUSTOMER MEMBER DAN NON MEMBER HYPERMART CABANG DAAN MOGOT). Undergraduate thesis, BINUS.

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Abstract

ANALISIS PENGARUH BRAND TRUST DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK PRIVATE LABEL DAN DAMPAKNYA TERHADAP BRAND LOYALTY (CASE STUDY CUSTOMER MEMBER DAN NON MEMBER HYPERMART CABANG DAAN MOGOT) - Brand Trust, Brand Image, Keputusan pembelian, Brand Loyalty

Item Type: Thesis (Undergraduate)
Additional Information: 2009-2-00361-MN
Subjects: BRAND LOYALTY
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:11
Last Modified: 11 Jan 2012 20:11
URI: http://eprints.binus.ac.id/id/eprint/4351

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