PENERAPAN STRATEGI BLUE OCEAN DAN PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN : STUDI KASUS PADA PRODUK LAMATA DI MEDAN

HINDRIAN STANDY, RONALD and ANDREAS, ANDREAS (2009) PENERAPAN STRATEGI BLUE OCEAN DAN PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN : STUDI KASUS PADA PRODUK LAMATA DI MEDAN. Undergraduate thesis, BINUS.

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Abstract

PENERAPAN STRATEGI BLUE OCEAN DAN PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN : STUDI KASUS PADA PRODUK LAMATA DI MEDAN - Blue Ocean Strategy, Keputusan Pembelian Konsumen, Brand Equity

Item Type: Thesis (Undergraduate)
Additional Information: 2009-2-00732-MN
Subjects: MARKETING STRATEGY
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:12
Last Modified: 11 Jan 2012 20:12
URI: http://eprints.binus.ac.id/id/eprint/4647

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