ANALISIS PENGARUH PROGRAM CSR (CORPORATE SOCIAL RESPONSIBILITY) DAN PROMOSI TERHADAP SIKAP KONSUMEN DAN DAMPAKNYA PADA BRAND IMAGE PRODUK TELKOM (STUDI KASUS : PELANGGAN TELKOM JAKARTA BARAT)

SHINTHIA NINGRUM, NOVY and SHINTHIA NINGRUM, NOVY (2010) ANALISIS PENGARUH PROGRAM CSR (CORPORATE SOCIAL RESPONSIBILITY) DAN PROMOSI TERHADAP SIKAP KONSUMEN DAN DAMPAKNYA PADA BRAND IMAGE PRODUK TELKOM (STUDI KASUS : PELANGGAN TELKOM JAKARTA BARAT). Undergraduate thesis, BINUS.

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Abstract

ANALISIS PENGARUH PROGRAM CSR (CORPORATE SOCIAL RESPONSIBILITY) DAN PROMOSI TERHADAP SIKAP KONSUMEN DAN DAMPAKNYA PADA BRAND IMAGE PRODUK TELKOM (STUDI KASUS : PELANGGAN TELKOM JAKARTA BARAT) - Corporate Social Responsibility (CSR), Promosi, Profit, Brand Image, Sikap Konsumen

Item Type: Thesis (Undergraduate)
Additional Information: 2010-1-00426-MN
Subjects: SOCIAL RESPONSIBILITY OF BUSINESS
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:13
Last Modified: 11 Jan 2012 20:13
URI: http://eprints.binus.ac.id/id/eprint/5113

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