PERAN CUSTOMER INFORMATION EXSPOSURE, ADVERTISING DAN PRODUCT KNOWLEDGE QUIPANEL TERHADAP IMPULSE PURCHASING BEHAVIOUR

INDRA, ALVIN and ALFATHA ARIAPUTRA, ARTA (2010) PERAN CUSTOMER INFORMATION EXSPOSURE, ADVERTISING DAN PRODUCT KNOWLEDGE QUIPANEL TERHADAP IMPULSE PURCHASING BEHAVIOUR. Undergraduate thesis, BINUS.

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Abstract

PERAN CUSTOMER INFORMATION EXSPOSURE, ADVERTISING DAN PRODUCT KNOWLEDGE QUIPANEL TERHADAP IMPULSE PURCHASING BEHAVIOUR - bahan bangunan, customer information exposure, advertising product knowledge, impulse purchasing behavior

Item Type: Thesis (Undergraduate)
Additional Information: 2010-2-00417-MN
Subjects: BRAND CHOICE
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:15
Last Modified: 11 Jan 2012 20:15
URI: http://eprints.binus.ac.id/id/eprint/5815

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