ANALISIS PENGARUH BRAND ASSOCIATION DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN ZARA

ANDRIANA, MERINDA and BENARDY, SILVIA (2011) ANALISIS PENGARUH BRAND ASSOCIATION DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN ZARA. Undergraduate thesis, BINUS.

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Abstract

ANALISIS PENGARUH BRAND ASSOCIATION DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN ZARA - Brand Association, Perceived Quality, Keputusan Pembelian.

Item Type: Thesis (Undergraduate)
Additional Information: 2011-1-00466-MN
Subjects: BRAND CHOICE
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:17
Last Modified: 24 Apr 2012 07:46
URI: http://eprints.binus.ac.id/id/eprint/6297

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