ANALISIS PENGARUH EXPERIENTIAL MARKETING DAN BRAND IMAGE TERHADAP BRAND TRUST DAN DAMPAKNYA TERHADAP BRAND LOYALTY KRISPY KREME (STUDI KASUS : KRISPY KREME SENAYAN CITY)

WULANDARI, FAUZIA (2011) ANALISIS PENGARUH EXPERIENTIAL MARKETING DAN BRAND IMAGE TERHADAP BRAND TRUST DAN DAMPAKNYA TERHADAP BRAND LOYALTY KRISPY KREME (STUDI KASUS : KRISPY KREME SENAYAN CITY). Undergraduate thesis, BINUS.

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Abstract

ANALISIS PENGARUH EXPERIENTIAL MARKETING DAN BRAND IMAGE TERHADAP BRAND TRUST DAN DAMPAKNYA TERHADAP BRAND LOYALTY KRISPY KREME (STUDI KASUS : KRISPY KREME SENAYAN CITY) - experiential marketing, brand image, brand trust, brand loyalty.

Item Type: Thesis (Undergraduate)
Additional Information: 2011-1-00471-MN
Subjects: BRAND IMAGE
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:17
Last Modified: 24 Apr 2012 07:51
URI: http://eprints.binus.ac.id/id/eprint/6302

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