PENGARUH IMPLEMENTASI EXPERIENTIAL MARKETING DAN CELEBRITY ENDORSEMENT TERHADAP BRAND TRUST DAN DAMPAKNYA TERHADAP BRAND LOYALTY PRODUK CITRA (STUDI KASUS : RUMAH CANTIK CITRA)

KURNIAWAN, SHELVY (2011) PENGARUH IMPLEMENTASI EXPERIENTIAL MARKETING DAN CELEBRITY ENDORSEMENT TERHADAP BRAND TRUST DAN DAMPAKNYA TERHADAP BRAND LOYALTY PRODUK CITRA (STUDI KASUS : RUMAH CANTIK CITRA). Undergraduate thesis, BINUS.

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Abstract

PENGARUH IMPLEMENTASI EXPERIENTIAL MARKETING DAN CELEBRITY ENDORSEMENT TERHADAP BRAND TRUST DAN DAMPAKNYA TERHADAP BRAND LOYALTY PRODUK CITRA (STUDI KASUS : RUMAH CANTIK CITRA) - Experiential Marketing, Celebrity Endorsement, Brand Trust, Brand Loyalty

Item Type: Thesis (Undergraduate)
Additional Information: 2011-1-00521-MN
Subjects: MARKETING
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:17
Last Modified: 24 Apr 2012 09:20
URI: http://eprints.binus.ac.id/id/eprint/6351

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