NOVIANTI, MEGA (2011) PENGARUH WORD OF MOUTH COMMUNICATION DAN BRAND TRUST TERHADAP PEMBELIAN PRIVATE BRAND GIANT. Undergraduate thesis, BINUS.
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Official URL: http://library.binus.ac.id/Collections/ethesis_det...
Abstract
PENGARUH WORD OF MOUTH COMMUNICATION DAN BRAND TRUST TERHADAP PEMBELIAN PRIVATE BRAND GIANT - Word of Mouth Communication, Brand Trust, Pembelian Private Brand
Item Type: | Thesis (Undergraduate) |
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Additional Information: | 2011-1-00533-MN |
Subjects: | BRAND CHOICE |
Divisions: | Faculty of Economics and Business > School of Management |
Depositing User: | Mr. Super Admin |
Date Deposited: | 11 Jan 2012 20:17 |
Last Modified: | 25 Apr 2012 02:43 |
URI: | http://eprints2.binus.ac.id/id/eprint/6360 |
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