The Effects of brand endorsement, popularity, and event sponsorship on consumer pre-purchase attitudes in Jakarta

HENDRASAPUTRA, DANIEL (2009) The Effects of brand endorsement, popularity, and event sponsorship on consumer pre-purchase attitudes in Jakarta. Undergraduate thesis, BINUS.

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Abstract

The Effects of brand endorsement, popularity, and event sponsorship on consumer pre-purchase attitudes in Jakarta

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2009-0004
Subjects: MARKETING
Divisions: UNCATEGORIZED > School of UNCATEGORIZED
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:19
Last Modified: 25 Apr 2012 03:05
URI: http://eprints.binus.ac.id/id/eprint/6808

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