Brand Analysis of a US Cosmetic Brand Bobbi Brown in Comparison with Domestic Cosmetic Brand PAC Among SGU (Swiss German University), Pelita Harapan and Binus Internationals Female Students

MANDY, MANDY (2009) Brand Analysis of a US Cosmetic Brand Bobbi Brown in Comparison with Domestic Cosmetic Brand PAC Among SGU (Swiss German University), Pelita Harapan and Binus Internationals Female Students. Undergraduate thesis, BINUS.

[img]
Preview
Text
Abstrak_09-57.pdf

Download (13kB) | Preview
Official URL: http://library.binus.ac.id/Collections/ethesis_det...

Abstract

Brand Analysis of a US Cosmetic Brand Bobbi Brown in Comparison with Domestic Cosmetic Brand PAC Among SGU (Swiss German University), Pelita Harapan and Binus Internationals Female Students - Cosmetic, Brand, Emotional Value, Perceived Quality, Brand Awareness, Brand Image, Brand Loyalty, Purchase Intention, Universitys female students among SGU (Swiss German University), Pelita Harapan, and Binus International.

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2009-0057
Subjects: MARKETING
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 03:30
URI: http://eprints.binus.ac.id/id/eprint/6828

Actions (login required)

View Item View Item