A Multi Method Investigation of Consumer Motivations in Impulse Buying Behaviour

ARIOWISESA, NISSI (2009) A Multi Method Investigation of Consumer Motivations in Impulse Buying Behaviour. Undergraduate thesis, BINUS.

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Abstract

A Multi Method Investigation of Consumer Motivations in Impulse Buying Behaviour - Consumer motovation, impulse buying, buying bahavior, multi-method

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2009-0094
Subjects: MARKETING
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 03:41
URI: http://eprints.binus.ac.id/id/eprint/6839

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