DOES IMAGE OF COUNTRY-OF-ORIGIN MATTER TO BRAND EQUITY IN JAKARTA?

NUGRAHA, DONNY (2009) DOES IMAGE OF COUNTRY-OF-ORIGIN MATTER TO BRAND EQUITY IN JAKARTA? Undergraduate thesis, BINUS.

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Abstract

DOES IMAGE OF COUNTRY-OF-ORIGIN MATTER TO BRAND EQUITY IN JAKARTA? - Brand Equity, Country of Origin, Brand Equity Dimensions, Jakarta

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2010-0004
Subjects: BRAND ANALYSIS
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 03:51
URI: http://eprints.binus.ac.id/id/eprint/6847

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