EXAMINING THE EFFECTS OF SERVICE BRAND COMMUNICATIONS ON BRAND EVALUATION (A CASE STUDY OF IRWAN TEAM SALON)

REZANOVA, MELISSA (2009) EXAMINING THE EFFECTS OF SERVICE BRAND COMMUNICATIONS ON BRAND EVALUATION (A CASE STUDY OF IRWAN TEAM SALON). Undergraduate thesis, BINUS.

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Abstract

EXAMINING THE EFFECTS OF SERVICE BRAND COMMUNICATIONS ON BRAND EVALUATION (A CASE STUDY OF IRWAN TEAM SALON) - Brand Names, Advertising, Brand Management, Customer Satisfaction, Consumer Behavior

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2010-0006
Subjects: MARKETING
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 03:52
URI: http://eprints.binus.ac.id/id/eprint/6848

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