Consumer-Based Brand Equity and Country-of-Origin Relationship

GITYANDRADDETA, DINAR (2009) Consumer-Based Brand Equity and Country-of-Origin Relationship. Undergraduate thesis, BINUS.

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Abstract

Consumer-Based Brand Equity and Country-of-Origin Relationship - Brand equity, brand awareness, brand association, perceived quality, brand loyalty, country of origin, Jakarta.

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2010-0014
Subjects: MARKETING
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 03:55
URI: http://eprints.binus.ac.id/id/eprint/6850

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