MEYRY, MEYRY (2010) UNDERSTANDING CONSUMER PROPENSITY TO OBSERVE: A STUDY IN JAKARTA AND SURROUNDINGS. Undergraduate thesis, BINUS.
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Abstract
UNDERSTANDING CONSUMER PROPENSITY TO OBSERVE: A STUDY IN JAKARTA AND SURROUNDINGS - Consumer behavior, consumer decision making, consumer self-confidence, consumer propensity to observe, risk aversion, need for cognition, brand choice overload, correlation, regression
Item Type: | Thesis (Undergraduate) |
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Additional Information: | BI-MK-2010-0025 |
Subjects: | MARKETING |
Divisions: | Faculty of Economics and Business > School of Marketing |
Depositing User: | Mr. Super Admin |
Date Deposited: | 11 Jan 2012 20:20 |
Last Modified: | 25 Apr 2012 03:57 |
URI: | http://eprints.binus.ac.id/id/eprint/6852 |
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