UNDERSTANDING CONSUMER PROPENSITY TO OBSERVE: A STUDY IN JAKARTA AND SURROUNDINGS

MEYRY, MEYRY (2010) UNDERSTANDING CONSUMER PROPENSITY TO OBSERVE: A STUDY IN JAKARTA AND SURROUNDINGS. Undergraduate thesis, BINUS.

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Abstract

UNDERSTANDING CONSUMER PROPENSITY TO OBSERVE: A STUDY IN JAKARTA AND SURROUNDINGS - Consumer behavior, consumer decision making, consumer self-confidence, consumer propensity to observe, risk aversion, need for cognition, brand choice overload, correlation, regression

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2010-0025
Subjects: MARKETING
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 03:57
URI: http://eprints.binus.ac.id/id/eprint/6852

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