GENDER DIMENSIONS OF AUTOMOTIVE BRAND PERSONALITY IN JAKARTA

PRATAMA LIEWAPUTRA, RENDY (2010) GENDER DIMENSIONS OF AUTOMOTIVE BRAND PERSONALITY IN JAKARTA. Undergraduate thesis, BINUS.

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Abstract

GENDER DIMENSIONS OF AUTOMOTIVE BRAND PERSONALITY IN JAKARTA - Automotive; country of origin; brands; masculine; feminime

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2010-0031
Subjects: MARKETING
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 03:59
URI: http://eprints2.binus.ac.id/id/eprint/6854

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