PRODUCT BRAND ATTRIBUTES in AFFECTING ATTITUDINAL and BEHAVIORAL LOYALTY of UNIVERSITY STUDENT CUSTOMERS in JAKARTA and its GREATER AREA (with additional analysis on Corporate Attributes)

PRAYITNO, EKO (2010) PRODUCT BRAND ATTRIBUTES in AFFECTING ATTITUDINAL and BEHAVIORAL LOYALTY of UNIVERSITY STUDENT CUSTOMERS in JAKARTA and its GREATER AREA (with additional analysis on Corporate Attributes). Undergraduate thesis, BINUS.

[img]
Preview
Text
Abstrak___10-35.pdf

Download (100kB) | Preview
Official URL: http://library.binus.ac.id/Collections/ethesis_det...

Abstract

PRODUCT BRAND ATTRIBUTES in AFFECTING ATTITUDINAL and BEHAVIORAL LOYALTY of UNIVERSITY STUDENT CUSTOMERS in JAKARTA and its GREATER AREA (with additional analysis on Corporate Attributes) - Customer loyalty, brand attributes, fast-moving customer goods (FMCG), corporate attributes, Indonesia, uniliver Indonesia, pepsodent, lifebuoy.

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2010-0035
Subjects: BRAND ANALYSIS
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 04:03
URI: http://eprints.binus.ac.id/id/eprint/6857

Actions (login required)

View Item View Item