FIRMAN, DEFINNA (2010) CONSUMERS EVALUATION IN FMCG PRODUCTS TOWARDS BRAND EXTENSION. Undergraduate thesis, BINUS.
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Abstract
CONSUMERS EVALUATION IN FMCG PRODUCTS TOWARDS BRAND EXTENSION - Consumer evaluation, brand extension, perceived quality, perceived risk, brand reputation, similarity fit, perceived risk, fast moving consumer goods (FMCG)
Item Type: | Thesis (Undergraduate) |
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Additional Information: | BI-MK-2010-0040 |
Subjects: | CONSUMERS -- RESEARCH |
Divisions: | Faculty of Economics and Business > School of Marketing |
Depositing User: | Mr. Super Admin |
Date Deposited: | 11 Jan 2012 20:20 |
Last Modified: | 25 Apr 2012 04:04 |
URI: | http://eprints.binus.ac.id/id/eprint/6858 |
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