CONSUMERS EVALUATION IN FMCG PRODUCTS TOWARDS BRAND EXTENSION

FIRMAN, DEFINNA (2010) CONSUMERS EVALUATION IN FMCG PRODUCTS TOWARDS BRAND EXTENSION. Undergraduate thesis, BINUS.

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Abstract

CONSUMERS EVALUATION IN FMCG PRODUCTS TOWARDS BRAND EXTENSION - Consumer evaluation, brand extension, perceived quality, perceived risk, brand reputation, similarity fit, perceived risk, fast moving consumer goods (FMCG)

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2010-0040
Subjects: CONSUMERS -- RESEARCH
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 04:04
URI: http://eprints.binus.ac.id/id/eprint/6858

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