THE EFFECTIVENESS OF CELEBRITY CONGRUITY TO ITS EFFECT TO PURCHASE INTENTION

PRADIPTA, ADITYA (2010) THE EFFECTIVENESS OF CELEBRITY CONGRUITY TO ITS EFFECT TO PURCHASE INTENTION. Undergraduate thesis, BINUS.

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Abstract

THE EFFECTIVENESS OF CELEBRITY CONGRUITY TO ITS EFFECT TO PURCHASE INTENTION - Celebrity endorsement, purchase intention, advertasing, endorsement, celebrity.

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2010-0069
Subjects: PURCHASE INTENTION
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 04:08
URI: http://eprints2.binus.ac.id/id/eprint/6862

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