MULTIPLE REFERENCE EFFECTS IN SERVICE EVALUATION: AN EMPIRICAL STUDY IN JAKARTA

TARSITA, FLORENCIA (2010) MULTIPLE REFERENCE EFFECTS IN SERVICE EVALUATION: AN EMPIRICAL STUDY IN JAKARTA. Undergraduate thesis, BINUS.

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Abstract

MULTIPLE REFERENCE EFFECTS IN SERVICE EVALUATION: AN EMPIRICAL STUDY IN JAKARTA - Multiple reference points; alternative attractiveness; self-image congruity; disconfirmation; customer satisfaction and comitment; Jakarta

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2010-0082
Subjects: An Empirical Study
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 04:10
URI: http://eprints2.binus.ac.id/id/eprint/6865

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