WILLIAM WANG WIJAYA, FRANCISKUS (2010) RELATIONSHIP BETWEEN CONSUMPTION ATTITUDES AND ADOPTION OF NEW PRODUCT IN THE LIGHTING INDUSTRY. Undergraduate thesis, BINUS.
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Abstract
RELATIONSHIP BETWEEN CONSUMPTION ATTITUDES AND ADOPTION OF NEW PRODUCT IN THE LIGHTING INDUSTRY - New product adoption, consumption attitude, age, income, education, conformity, security, tradition, independent decision making, and stimulation.
Item Type: | Thesis (Undergraduate) |
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Additional Information: | BI-MK-2010-0083 |
Subjects: | RELATIONSHIP |
Divisions: | Faculty of Economics and Business > School of Marketing |
Depositing User: | Mr. Super Admin |
Date Deposited: | 11 Jan 2012 20:20 |
Last Modified: | 25 Apr 2012 04:11 |
URI: | http://eprints.binus.ac.id/id/eprint/6866 |
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