RELATIONSHIP BETWEEN CONSUMPTION ATTITUDES AND ADOPTION OF NEW PRODUCT IN THE LIGHTING INDUSTRY

WILLIAM WANG WIJAYA, FRANCISKUS (2010) RELATIONSHIP BETWEEN CONSUMPTION ATTITUDES AND ADOPTION OF NEW PRODUCT IN THE LIGHTING INDUSTRY. Undergraduate thesis, BINUS.

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Abstract

RELATIONSHIP BETWEEN CONSUMPTION ATTITUDES AND ADOPTION OF NEW PRODUCT IN THE LIGHTING INDUSTRY - New product adoption, consumption attitude, age, income, education, conformity, security, tradition, independent decision making, and stimulation.

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2010-0083
Subjects: RELATIONSHIP
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 04:11
URI: http://eprints.binus.ac.id/id/eprint/6866

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