SUNGKONO DJAP, PUTRA (2010) UNDERSTANDING BRAND AND DEALER RETENTION IN THE NEW CAR MARKET. Undergraduate thesis, BINUS.
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Abstract
UNDERSTANDING BRAND AND DEALER RETENTION IN THE NEW CAR MARKET - Brand retention, dealer retention, brand quality, brand payment equity, brand trust, brand equity, brand switching cost, intristrict dealer quality, extrinsic dealer quality, dealer trust, dealer payment equity, dealer switching cost.
Item Type: | Thesis (Undergraduate) |
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Additional Information: | BI-MK-2010-0100 |
Subjects: | BRAND ANALYSIS |
Divisions: | Faculty of Economics and Business > School of Marketing |
Depositing User: | Mr. Super Admin |
Date Deposited: | 11 Jan 2012 20:20 |
Last Modified: | 25 Apr 2012 04:15 |
URI: | http://eprints.binus.ac.id/id/eprint/6870 |
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