UNDERSTANDING BRAND AND DEALER RETENTION IN THE NEW CAR MARKET

SUNGKONO DJAP, PUTRA (2010) UNDERSTANDING BRAND AND DEALER RETENTION IN THE NEW CAR MARKET. Undergraduate thesis, BINUS.

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Abstract

UNDERSTANDING BRAND AND DEALER RETENTION IN THE NEW CAR MARKET - Brand retention, dealer retention, brand quality, brand payment equity, brand trust, brand equity, brand switching cost, intristrict dealer quality, extrinsic dealer quality, dealer trust, dealer payment equity, dealer switching cost.

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2010-0100
Subjects: BRAND ANALYSIS
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 04:15
URI: http://eprints.binus.ac.id/id/eprint/6870

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