THE EFFECT OF SERVICE BRAND EXTENSION ON CORPORATE IMAGE (A STUDY OF MOBILE OPERATORS IN INDONESIA)

ARIESTYA PUTRA, RUDY (2010) THE EFFECT OF SERVICE BRAND EXTENSION ON CORPORATE IMAGE (A STUDY OF MOBILE OPERATORS IN INDONESIA). Undergraduate thesis, BINUS.

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Abstract

THE EFFECT OF SERVICE BRAND EXTENSION ON CORPORATE IMAGE (A STUDY OF MOBILE OPERATORS IN INDONESIA) - Service marketing, perceived quality, brand, brand image, product and growth market strategy, brand extensions, and fit or similarities between the extension and parent brand.

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2010-0104
Subjects: BRAND ANALYSIS
Divisions: Faculty of Science and Technology > School of Mathematics
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 04:17
URI: http://eprints2.binus.ac.id/id/eprint/6872

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