THE MARKETING DIRECTIONS OF TWO FASHION RETAILERS IN JAKARTA, INDONESIA A STUDY IN ZARA AND THE EXECUTIVE FASHION SHOPPERS

MARTHA, AMELIA (2010) THE MARKETING DIRECTIONS OF TWO FASHION RETAILERS IN JAKARTA, INDONESIA A STUDY IN ZARA AND THE EXECUTIVE FASHION SHOPPERS. Undergraduate thesis, BINUS.

[img]
Preview
Text
Abstrak___10-114.pdf

Download (12kB) | Preview
Official URL: http://library.binus.ac.id/Collections/ethesis_det...

Abstract

THE MARKETING DIRECTIONS OF TWO FASHION RETAILERS IN JAKARTA, INDONESIA A STUDY IN ZARA AND THE EXECUTIVE FASHION SHOPPERS - Fashion industry, market orientation, marketing strategy, brand image, consumer behavior, factor analysis.

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2010-0114
Subjects: MARKETING
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 04:18
URI: http://eprints.binus.ac.id/id/eprint/6874

Actions (login required)

View Item View Item