Antecedents to Permission Based Mobile Marketing: an Initial Examination in Jakarta within Universities Students

PRIANDITA, AUDRIA (2011) Antecedents to Permission Based Mobile Marketing: an Initial Examination in Jakarta within Universities Students. Undergraduate thesis, BINUS.

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Abstract

Antecedents to Permission Based Mobile Marketing: an Initial Examination in Jakarta within Universities Students - Trust, perception, marketing, mobile communication systems, mobile marketing, consumer behavior.

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2011-0007
Subjects: MOBILE MARKETING
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 04:20
URI: http://eprints.binus.ac.id/id/eprint/6876

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