Affect And Retail Shopping Behavior: Understanding The Role Of Mood Regulation Due To Word-of-Mouth As Retail Outcome.A Partial Study Among Shopping Malls In Jakarta

SITI MAISYARAH NOVIANI, CUT (2011) Affect And Retail Shopping Behavior: Understanding The Role Of Mood Regulation Due To Word-of-Mouth As Retail Outcome.A Partial Study Among Shopping Malls In Jakarta. Undergraduate thesis, BINUS.

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Abstract

Affect And Retail Shopping Behavior: Understanding The Role Of Mood Regulation Due To Word-of-Mouth As Retail Outcome.A Partial Study Among Shopping Malls In Jakarta - Mood regulation, affect, motivation, shopping value, word of mouth.

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2011-0011
Subjects: CONSUMER BEHAVIOR
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 04:22
URI: http://eprints.binus.ac.id/id/eprint/6878

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