Effectiveness of Billboard from the consumer perspective in Jakarta towards their purchase intention

PRAYOGA, DIMAS (2011) Effectiveness of Billboard from the consumer perspective in Jakarta towards their purchase intention. Undergraduate thesis, BINUS.

[img]
Preview
Text
Abstrak__13-11.pdf

Download (31kB) | Preview
Official URL: http://library.binus.ac.id/Collections/ethesis_det...

Abstract

Effectiveness of Billboard from the consumer perspective in Jakarta towards their purchase intention - Billboard advertising, outdoor advertising, purchase intention, consumer attitudes, Jakarta.

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2011-0013
Subjects: CUSTOMER PERCEPTION
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 04:22
URI: http://eprints2.binus.ac.id/id/eprint/6879

Actions (login required)

View Item View Item