An Assessment of Product Class Involvement in Food-Purchasing Behavior in Indonesia

GUNAWAN, HENDY (2011) An Assessment of Product Class Involvement in Food-Purchasing Behavior in Indonesia. Undergraduate thesis, BINUS.

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Abstract

An Assessment of Product Class Involvement in Food-Purchasing Behavior in Indonesia - Consumer behavior, product knowledge, information search, and food product class involvement.

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2011-0016
Subjects: CONSUMER BEHAVIOR
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 04:24
URI: http://eprints2.binus.ac.id/id/eprint/6881

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