AYODYA, BRADHIKA (2011) BRAND EXTENSION STRATEGIES: PERCEIVED FIT AND BRAND TYPE TOWARDS CONSUMERS ATTITUDE. Undergraduate thesis, BINUS.
|
Text
Abstrak_11-41.pdf Download (147kB) | Preview |
Official URL: http://library.binus.ac.id/Collections/ethesis_det...
Abstract
BRAND EXTENSION STRATEGIES: PERCEIVED FIT AND BRAND TYPE TOWARDS CONSUMERS ATTITUDE - Brand extensions, Strategic planning, Brand equity, Consumer behavior, Consumers attitude
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | BI-MK-2011-0041 |
| Subjects: | BRAND ANALYSIS |
| Divisions: | Faculty of Economics and Business > School of Marketing |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 11 Jan 2012 20:20 |
| Last Modified: | 25 Apr 2012 04:31 |
| URI: | http://eprints2.binus.ac.id/id/eprint/6889 |
Actions (login required)
 |
View Item |
