AYODYA, BRADHIKA (2011) BRAND EXTENSION STRATEGIES: PERCEIVED FIT AND BRAND TYPE TOWARDS CONSUMERS ATTITUDE. Undergraduate thesis, BINUS.
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Abstract
BRAND EXTENSION STRATEGIES: PERCEIVED FIT AND BRAND TYPE TOWARDS CONSUMERS ATTITUDE - Brand extensions, Strategic planning, Brand equity, Consumer behavior, Consumers attitude
Item Type: | Thesis (Undergraduate) |
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Additional Information: | BI-MK-2011-0041 |
Subjects: | BRAND ANALYSIS |
Divisions: | Faculty of Economics and Business > School of Marketing |
Depositing User: | Mr. Super Admin |
Date Deposited: | 11 Jan 2012 20:20 |
Last Modified: | 25 Apr 2012 04:31 |
URI: | http://eprints2.binus.ac.id/id/eprint/6889 |
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