BRAND EXTENSION STRATEGIES: PERCEIVED FIT AND BRAND TYPE TOWARDS CONSUMERS ATTITUDE

AYODYA, BRADHIKA (2011) BRAND EXTENSION STRATEGIES: PERCEIVED FIT AND BRAND TYPE TOWARDS CONSUMERS ATTITUDE. Undergraduate thesis, BINUS.

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Abstract

BRAND EXTENSION STRATEGIES: PERCEIVED FIT AND BRAND TYPE TOWARDS CONSUMERS ATTITUDE - Brand extensions, Strategic planning, Brand equity, Consumer behavior, Consumers attitude

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2011-0041
Subjects: BRAND ANALYSIS
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 04:31
URI: http://eprints2.binus.ac.id/id/eprint/6889

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