MOTIVATING PURCHASE OF ELECTRONIC PRIVATE BRANDS:EFFECTS OF STORE IMAGE AND PRODUCT SIGNATURENESS IN INDONESIA

TRIAWAN, IAN (2011) MOTIVATING PURCHASE OF ELECTRONIC PRIVATE BRANDS:EFFECTS OF STORE IMAGE AND PRODUCT SIGNATURENESS IN INDONESIA. Undergraduate thesis, BINUS.

[img]
Preview
Text
Abastrak_11-45.pdf

Download (81kB) | Preview
Official URL: http://library.binus.ac.id/Collections/ethesis_det...

Abstract

MOTIVATING PURCHASE OF ELECTRONIC PRIVATE BRANDS:EFFECTS OF STORE IMAGE AND PRODUCT SIGNATURENESS IN INDONESIA - Store image, Product Signatureness, Private brands, Electronic, Retailing

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2011-0045
Subjects: BRAND EFFECT
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 04:32
URI: http://eprints.binus.ac.id/id/eprint/6890

Actions (login required)

View Item View Item