FACTORS PREDICTING THE EFFECTIVENESS OF CELEBRITY ENDORSEMENTS ADVERTISEMENTS IN INDONESIA

M VASNANI, KOMAL (2011) FACTORS PREDICTING THE EFFECTIVENESS OF CELEBRITY ENDORSEMENTS ADVERTISEMENTS IN INDONESIA. Undergraduate thesis, BINUS.

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Abstract

FACTORS PREDICTING THE EFFECTIVENESS OF CELEBRITY ENDORSEMENTS ADVERTISEMENTS IN INDONESIA - Celebrity Endorsements, Advertising, Attitude

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2011-0050
Subjects: CELEBRITY ENDORSEMENT
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 04:33
URI: http://eprints.binus.ac.id/id/eprint/6891

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