M VASNANI, KOMAL (2011) FACTORS PREDICTING THE EFFECTIVENESS OF CELEBRITY ENDORSEMENTS ADVERTISEMENTS IN INDONESIA. Undergraduate thesis, BINUS.
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Abstract
FACTORS PREDICTING THE EFFECTIVENESS OF CELEBRITY ENDORSEMENTS ADVERTISEMENTS IN INDONESIA - Celebrity Endorsements, Advertising, Attitude
| Item Type: | Thesis (Undergraduate) |
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| Additional Information: | BI-MK-2011-0050 |
| Subjects: | CELEBRITY ENDORSEMENT |
| Divisions: | Faculty of Economics and Business > School of Marketing |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 11 Jan 2012 20:20 |
| Last Modified: | 25 Apr 2012 04:33 |
| URI: | http://eprints.binus.ac.id/id/eprint/6891 |
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