DIFFERENCES IN TELEVISION ADVERTISING AVOIDANCE BEHAVIOR: A STUDY IN JAKARTA, INDONESIA

INGGRIANY, MERRY (2011) DIFFERENCES IN TELEVISION ADVERTISING AVOIDANCE BEHAVIOR: A STUDY IN JAKARTA, INDONESIA. Undergraduate thesis, BINUS.

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Abstract

DIFFERENCES IN TELEVISION ADVERTISING AVOIDANCE BEHAVIOR: A STUDY IN JAKARTA, INDONESIA - Television Advertising, Avoidance Behavior, Mechanical Avoidance, Behavioral Avoidance

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2011-0052
Subjects: ADVERTISING EFFECTIVENESS
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 11 Jan 2012 20:20
Last Modified: 25 Apr 2012 04:34
URI: http://eprints.binus.ac.id/id/eprint/6892

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